Moe and Renee discuss how each one of us is a brand, and irrespective of your professional endeavors, what you say matters; and will forever contribute to your imprint on the world.
Aligning Your Brand Promise
When you use words like “Honest” in your brand name, such as Honest Tea, you’re making a bold declaration about your highest ideals. Not long ago, the words branding and brands were reserved to the more established companies who were allocating millions to leverage awareness and extend their message. Today, however, each one of us is a brand, and irrespective of your professional endeavors, what you say matters; and will forever contribute to your imprint on the world.
What I admire so much about Honest Tea, is the complete synchronicity between what they stand for and what they deliver – from the ingredients and bottles they use, to the partnerships they create; “being Honest means using real tea leaves, and honey, sugar, and agave for sweeteners. It means becoming organic, and then Fair Trade. It means not rounding five calories down to zero, even though its legally permissible. It means when you mess up, you had ‘banked’ enough trust to earn another chance with your customers, and you sent an honest apology.” Each of us should aspire for such alignment – Renee Blodgett is at the intersection of technology, media and branding and the approach that she takes towards accelerating her own brand is a case study for all of us.