Baking Georgetown Cupcake From Scratch

Georgetown Cupcake

with Georgetown Cupcake

Baking Georgetown Cupcake From Scratch

Baking Georgetown Cupcake From Scratch 1200 882 33Voices

Katherine, Sophie, and Jenna discuss how Georgetown Cupcake preserves the core of their first bakery in every cupcake fans enjoy around the nation.

Learning Points

  • How Katherine and Sophie’s grandmother inspires them as bakers
  • The original vision for Georgetown Cupcake as a small neighborhood bakery and how the sisters scaled it to be a multi-billion dollar company
  • Surviving the bakery’s early growing pains despite advisors suggesting the founders close the business; “You have to fight through the exhaustion.”
  • Katherine and Sophie’s continued hands-on involvement running the business, from baking to lining the pans, and cleaning the bakery at night
  • The genesis of Georgetown Cupcake’s shipping business, the company’s fastest-growing branch, and how the sisters brought it to life
  • Katherine and Sophie’s “Just do it” philosophy and why they say yes as often as possible
  • Listening as an underrated skill, and why “sometimes the best advice is the advice you don’t take.”
  • The team’s destination philosophy seeking out charming neighborhoods like Georgetown, and modeling every shop after the original bakery
  • How to harness your obsessive personality to create a best in class product and channel it to constantly set the bar higher

Image credits to Rebecca Yale.