Take one look at Alex Osterwalder’s clever and timely book, “Business Model Generation” and you instantly discover a unique thinking tool that will inspire, challenge, and empower you to innovate how you do business.
There are many factors that make Alex’s work one of a kind, but perhaps most importantly, it’s the brilliant collaboration of hundreds of high achieving entrepreneurs and business scholars that make it stand apart.
“A Business model describes the rational of how an organization creates, delivers, and captures value.” I’ve seen many variations of these definitions, yet when you combine this level of clarity with the visual thinking tools provided, you truly capture the essence building or advancing any business. “The Business Model Canvas” is the catalyst that sets everything in motion…. download it here.
My conversation with Alex was one of the highlights this year for me; It was informative, inspiring and incredibly useful. Listen to the entire interview here.