Amp Up Your Marketing

Amp Up Your Marketing

Amp Up Your Marketing 150 150 33Voices

Amp up your marketing

Understanding your customer is always a key to developing an effective marketing campaign.   Far too many times, I find myself watching a TV spot or reading an ad copy and wondering what planet that came from.  I see much more bad than good marketing and it’s very rare that I see something that stands out.  Never before has there been so much available to help us amp  our marketing efforts, but perhaps that’s the great irony.  In her latest book – Propel – Whitney Keyes, draws on 20 years of marketing experience with brands like Microsoft, to provide a smarter approach to capturing attention.  Here’s why it has to start with a sound strategy…..