As social media drives today’s marketing schemes, individuals often wonder how to stand out among the buzzing crowd. The answer is so simple that many have overlooked it: Just be yourself. Starr Hall; Entrepreneur magazine columnist, explains that the key to achieving two-way communication in the social media world is all about how individuals present their thoughts and beliefs. The best way to form relationships with people is to open up and share what you believe. Rather than posting a current event on your profile, tell your followers how you feel about it and they are likely to respond and share your message. One of Starr’s guiding principles is the ‘just try it’ mantra, here’s how she helps the best brands get better …..