Lady Gaga is no doubt a cultural phenomenon – She’s got almost 46 million fans on Facebook, 17 million followers on twitter, and her videos have almost a billion views on Youtube. Put that in perspective, and you have one of the most brilliant marketing minds on the planet. Gaga is edgy, rare and like no other; but was she born this way? Marketing and music maven Steve Jones has been working with legendary rockstars his entire professional career and he knows that fame is part strategic; but mainly pure authenticity. He shares his top insights on how to Brand Like a Rockstar.