The defining trend in business success today is social. It’s not as simple as embracing Facebook, Twitter, and Linkedin, it’s more about reinventing how you start and grow your business. It used to be that a business had to go through an entire business cycle to test an idea; today by empowering a social community, not only will you be able to shorten a product life cycle, you’ll likely end up with a much more innovative product. The Dachis Group is a global innovator in social business and have developed the social business index to help you measure your business’ social performance. Chief Strategy Officer, Peter Kim, tells you how your business stacks up…..