Have you ever watched those late night infomercials and wondered if anyone actually buys those products? Well, they do, in the billions. Chances are, you’ve heard of the George Foreman Grill, the Clarisonic skin care brush or the Juiceman Juicer and the one thing they have in common, is the genius of Rick Cesari.
In his new book — Buy Now: Creative Marketing That Gets Customers To Respond To You and Your Product — Rick and his partner Ron Lynch give you an inside look at how they build mega-million dollar brands. Whether they’re promoting an electronic toothbrush or a learning system, the secret to a successful program is simply a great product that solves a common problem.
“All marketing is bad-unless, of course, it is for something I want and need…..