No business on the planet serves their customer with more zeal than Amazon.com. Since its founding, Jeff Bezos has demonstrated his commitment to the customer by metaphorically using an “empty chair” to signify to his team that the customer is always “the most important person in the room.”
In a recent conversation with best-selling author, Kamal Ravikant, I was awed when he shared an interaction that he had with the head of kindle publishing regarding his work. Not only was the executive interested in his experience with Amazon, he was much more inquisitive about identifying ways where they can personalize their value proposition to support his personal initiatives. It goes without saying; that Kamal will be sharing his experience for many years to come.
In their book, Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results, NPR’s Bob Garfield and MEplusYOU founder’s Doug Levy, will convince you to stop advertising and instead start learning how companies like Amazon make connections; here’s where you can start.