As a loyal customer there’s nothing that disappoints me more than receiving recommendations that aren’t fit for my lifestyle. Whether it’s a gluten filled recipe or an outfit I’d never wear, I expect the brands I support to send me information that’s 100% tailored to my tastes.
J Sider, the founder and CEO of BandPage, touched on this precisely as he emphasized the importance of musicians meeting their fans in the right place, at the right time.
While it seems impossible to follow Taylor Swift fans from Facebook to Spotify as they discuss her latest album release, BandPage functions as the “Google of music” by serving the groupies tickets and merchandise in relevant places.
The platform currently serves 500,000 musicians garnering over a billion page views each month.
Jay Z puts it best when he says “I’m not a businessman I’m business, man” and a majority of our conversation with J revolved around Chase and him discussing the entrepreneurial side of music.
J’s best advice for musicians is to focus on ROI, returning to the declaration that the best way to reach today’s consumer is with highly personalized content.
He demonstrates his point with the unlikelihood of a musician passing out tickets on a street corner and targeting interested fans at random.
In addition to personalized content, BandPage is empowering musicians with experiences – allowing fans to purchase one-on-one time with their favorite artist before or after the show – and online concerts.
Experiences allow artists to tap into a 2.6 billion dollar opportunity touching on Ben Hindman’s insight that millennials are after nostalgic experiences rather than material goods.