One of the true pioneers of the 21st century is Singapore founding father, Lee Kuan Yew. During an interview with Charlie Rose a few years ago, I heard him make a statement that has resonated with me since – when he said ‘We can’t become a first world country if we continue to act like a third world country’, I was captivated by the power of his vision. That powerful mantra has shaped one of the most progressive and dynamic regions of the world. The moment you arrive at the airport in Singapore, you’ll be greeted with a level of warmth, kindness and compassion unsurpassed anywhere in the world. That’s what customer experience authority, Ron Kaufman calls “Uplifting Service.” Since 1990, Ron has been helping shape the Singapore that we know today and here’s how he continues to make them even more dynamic….