In today’s ultra crowded social landscape, distinguishing your personal brand online has never been easier. Despite the estimated 4 billion+ items that are shared on Facebook each day and the approximate 250 million tweets sent out daily, the overwhelming majority are ignored because they lack substance. The few that grab our attention seem to always be original, relevant, uplifting and unique. Susan Gunelius is a 20 year marketing maven who has mastered the art of the online conversation. Here’s her formula to building an award-winning content and social marketing business …..