The making of a brand is lifetime endeavor. It’s one that starts by deeply connecting with your values and lives on when others are moved by them. A good friend shared a restaurant experience recently that captured that essence for me – During a recent visit to the fashionable NoMad restaurant in New York City, he engaged his waiter in sharing the philosophy behind the uber-cool NoMad brand. His waiter opted instead for show and tell, and walked Patrick to the kitchen where he showed him a framed white portrait with 11 words meticulously positioned on it; including Loose, Alive, Enduring, Original, Thoughtful and Satisfaction. He went on to explain that each of their restaurants is distinguished by a unique theme with this one being -The Rolling Stones – ‘that’s what we stand for, and every action any of us takes, serves one of those eleven words’. Brand maven, Debra Kaye tells me that ‘A brand is a personalty’ and in her latest book – Red Thread Thinking – she explains why “everything old is new” —
