The highest compliment that any business can receive is to be referred, or as Paul M. Rand suggests, Highly Recommended. Regardless of the size and scope of your business, a referral is a sign of trust and a strong indicator that you’ve delivered on your value proposition. There’s no shortage of gimmicks and incentives being offered today to motivate consumers to recommend their friends or like a brand, but that’s hardly a winning strategy.
Rarely do you see an enduring brand buying consumer advocacy; instead they just live their values and deliver on their promises. In the end, they know that the lifetime value of a loyal consumer is infinitely greater; and it’s often the story they craft that gets people talking; here’s how they do it…..