As consumers, we love products and services that are new, better and different. As entrepreneurs and senior executives, we thrive on producing innovations that ‘wow’ our customers. The trick, however, is figuring out a way to do it within a predictive model. We marvel at the rapid and consistent innovation coming from the likes of Apple, Google and P&G; yet few of us will ever know the secret of how they really do it. Ovo Innovation consultant, Jeffrey Phillips has discovered that it’s culture and people that distinguish relentless innovators from the rest. For them, innovation is ‘business as usual’, and its the discipline that fuels everything and everyone in the organization. In this segment, Jeffrey Phillips shares what works and what doesn’t –