Apple has become the most valuable company in the world because it never compromises excellence. Today, their products have become synonymous with elegance and simplicity while their ideals continue to represent the highest human potential. In 2001, the iPod changed the way we buy music. In 2007, the iPhone re-imagined the smartphone; and in 2010, the iPad became the ultimate platform for efficiency. Apple’s market dominance is certainly no accident and has been well documented, but rarely has it been told from an insider’s point of view. For 12 years, Ken Segall was Steve Jobs ad agency creative director and was the architect behind the ‘i’ frenzy when he named the iMac. In Insanely Simple, he decodes Jobs’ obsession with simplicity and shares the ten principles that drive Apple’s success. Here’s a glimpse…..
