Innovation is not a word that you often hear in the board rooms of Financial Service Companies; yet if you’ve seen Allstate’s latest TV spot, you get a glimpse of the future. Allstate is building user advocacy by offering a free lifetime membership in the ‘Good Hands Roadside Assistance’ program; whether or not you’re a customer. This brilliant tactic clearly demonstrates Huge CEO, Aaron Shaprio’s fundamental belief that ‘the most successful companies drive sales by focusing on users instead of justcustomers.’ Google and Facebook do it and Aaron will give you the strategies to build the infrastructure .
