Running a successful business is no easy task, and doing it without a framework is nearly impossible. As entrepreneurs, we have unbounded ambition; it’s the execution where we often fall short. Dick Cross has been helping underperforming businesses for nearly 25 years and has discovered that success starts at the top. According to Dick, most CEOs running a business today lack the fundamental principles to excel. He distills the nuts and bolts to a simple ‘back of the envelope’ framework that includes customers, positioning, needs and competences. Listen to Dick describe his approach….