Iteration reminds me of companies like Basecamp and Twitter; they ran with the fact that you don’t always get things right the first time – the same way authors write drafts and athletes train. I especially like the idea of iteration because it takes the pressure off a bit. Instead of focusing on everything being perfect, you’re expecting to make mistakes while preparing for reflection and reaction. You’ll be able to fix the mistakes and improve your business with small steps, always making adjustments along the way. The most important thing to do is simply keep at it, and Immad Akhund, co-founder of HeyZap demonstrates why he’s a living testament to the attitude.