One of the great privileges of being an entrepreneur is the freedom to design a business that’s not only anchored in your personal beliefs; more importantly, one that ignites greatness in everyone around you. When David Heinemeier Hasson sent an unsolicited email to Jason Fried in 2002 responding to a programming question, little did they know that they were about to redefine business. Jason was a web designer in Chicago who had built an avid following for his signal vs noise blog, and David was a programmer in Copenhagen, Denmark who was eager to repay Jason for the wisdom and experience that he had gained from him. After several email interactions, David was hired to help develop a project management tool – Basecamp – that’s now used by millions of people to manage projects.
Today, 37signals is a sleeping giant because they’ve ‘built the company that they’d want to do business with.’ Their business philosophies maybe counterintuitive, but they’re fast becoming the new reality. They’re a hotbed for talent because they celebrate individual freedom and quality of life. In their latest book, Remote, Partner, David Heinemeier Hasson explains their formula for inspiring greatness