Next time you find yourself stuck, pause for a moment and examine your thought process; it’s likely that your big stumbling block is caused by your own thinking. As entrepreneurs, we share the singular purpose of making a positive difference in the world. Often that starts when we solve a nagging problem that’s holding us back, only to discover that we’re not alone.
Our idea starts to get some traction and if enough people vote with their wallets. Suddenly, we have the assemblage of a viable business. It’s that glimmer of hope that ignites the inspiration to work tirelessly on refining our concept, learning from every consumer insight, all while never losing sight of the problem we’re solving. If we’re lucky enough we’ll earn the right to keep going, but we might have to get out of our own way.
In his book, Second Stage Entrepreneurship, Daniel Weinfurter warns you that what got here is not likely to get you through the next stage, largely because of this.