Last weekend, I was shopping for a major home appliance when I stopped by a speciality store to survey their product line. Although they didn’t have the particular product that I was looking for, I did find an alternative that seemed to be a more suitable option. The salesperson was courteous, polite and thoroughly discussed the product features and why it was the best selling product of its kind on the market; however, when I put the product information into my ShopSavvy app on my iPhone, I discovered an even better alternative that I purchased with a better price. In their latest book – Smart Customers, Stupid Companies – Michael Hinshaw and Bruce Kasanoff, show how customers in all regions of the world are gaining superhero powers and what companies must do to stay ahead. Here’s Bruce discussing the perfect storm approaching…..