I get the sense that being a marketer today is as inspiring as it daunting. It’s crystal clear that the pendulum has shifted; consumers have the power, and technology has made the tools very inviting to use. We can’t escape the power of facebook and twitter, but as Simon Salt shares in his latest book ‘Social Location Marketing’, Foursquare, Gwalla and Yelp are not to be ignored.
Simon Says … ‘this is the reality facing marketers in the modern age. You no longer get to control the message, the content or the information that the buyer sees about your product, service or location.” So, influencing the buyer is no longer enough, you must design strategies to influence his/her network. This is a shift in perspective, but actually a very critical one because it’s got far reaching impact.