The power of social media is real, measurable and far reaching. Despite the noise that surrounds the various social media platforms, Its impact is enabling ambitious individuals to build extraordinary brands that are adding great value to the world. Neal Schaffer is one shinning example. Amidst a life transition in 2008, Neal turned to Facebook, Twitter and Linkedin to share his knowledge and begin to enhance his personal brand. Neal became a true resource to his vast community of followers – he made important introductions, answered important questions and inspired others to follow his example. Today, Neal is the President of Windmills Marketing, a Social Media Consultancy that he created and is recognized by Forbes as one of its Top 30 Social Media Power Influencers. His approach is strategic and very human; here’s how he does it…….