Steve Blank: The Four Steps to the Epiphany

Steve Blank: The Four Steps to the Epiphany

Steve Blank: The Four Steps to the Epiphany 150 150 33Voices

Steve Blank – creator of the ‘customer development’ process, founder of E.piphany and professor at Stanford and Berkeley challenges us ‘Get out of our office’ and engage with customers.  This task, the CEO can’t delegate and one must embrace passionately him/herself.