After watching a marathon of Jack Dorsey interviews and presentations, a reoccurring theme of storytelling seemed to emerge. His greatest goal at both Twitter and Square is telling an epic story that has a great sense of pacing and execution – just like theatre. From his experiences at Twitter & Square, he insists that aligning a brand with a story reveals all the company’s greatest priorities. When I was taking creative writing in college, the hardest part of writing any story was always just starting it. The same thing applies to business – everyone has an idea, but it’s all about getting the idea out of your head, drawing it out and making it. Here’s how to learn storytelling…
