The Nike Fuelband is a digital wristband that tracks your daily activities with a tiny chip. Beyond the cool factor, its an elegant way to keep track of everything that matters to you – your level of endurance, the calories you burn and even the fuel it takes for you to complete one surf session. For fitness fanatics like myself, this level of real time feedback not only adds another layer of motivation, but perhaps more importantly, it tells me where I’m falling short; especially when compared to members in the NikeFuel community. While the results may not be perfect, it’s a glimpse of how data will impact our lives in the near future.
Viktor Mayer-Schonberger and Kenneth Cukier are on the forefront of this movement and with the release of their latest book, Big Data: A Revolution That Will Transform How We Live, Work, And Think, they convince us that while Big Data may not change everything, it will be everywhere and here’s why you shouldn’t ignore it ——-