Since my initial conversation with re:Kap founder and CEO, Kevin Allen, I knew he was rare. The world had known about Kevin’s work since his famed Mastercard ‘Priceless‘ campaign, but I was much more curious to learn about the thinking behind his approach. I quickly learned that Kevin is a big thinker, but it’s what he stands for that truly elevates him to such distinguished company.
You see, regardless of the brand or project, it’s always about the soul for Kevin – to him, everything starts with an unquestionable understanding of who you are at the core. Case in point, his own company re:Kap’s credo: Real ambition, purity of self, generosity of spirit, fearless optimism, uncompromising standards, cherished family. In his latest book, The Buoyant Leader, Kevin is encouraging today’s leaders to float. Here’s why and how he does it ….