in 18 minutes, a speaker on the TED stage has to be extremely crafty when orchestrating her message. In a highly personal way, she has to capture the essence of a single idea, make it captivating, and perhaps more importantly, ignite enough passion to make it one ‘worth sharing’. To her, 18 minutes isn’t very long, but to an audience who’s not attuned, it’s can be an eternity. There’s no denying that TED has become the ‘intellectual spa’ for today’s curious mind, yet the greatest stimulus continues to be the ‘talk’. So, what’s the magic? It’s all in the methodology, and in his book – How To Deliver A TED Talk – Jeremey Donovan dissects the elements of what makes an “idea worth sharing” – Always start here —-
