Entrepreneurs see the world from a different vantage point – what appears obvious to them is likely invisible to most of us. The best ones are scanning the world each day to find routine problems that they can approach with a fresh set of eyes – and when they do find one, their imagination takes over. They covet the experiment, and not necessarily for the result, but more because for them ‘ it’s better to fail in originality than to succeed in imitation.’ Yanik Silver is one such entrepreneur who’s done it his way. Despite being on the forefront of the internet marketing craze, he chose a different path from the beginning; a maverick approach to winning at a game that he created. Pay particular attention to his marketing philosophy —
