In early October, Samsung got a leg up on Motorola, Nokia, HTC and Apple by launching the first of its kind smart watch for commercial use – the Galaxy Gear. As with any new technology, it’s far from perfect, but the marketing behind it is infectious. Their 60 second spots takes us back in time to the make-believe days of Dick Tracy, Knight Rider, and of course, Star Trek to demonstrate that the future is a lot closer than we might think.
Growing up during the 70s and 80s, my generation didn’t lack for imagination, but few of us ever truly believed that we’d see the days of self-driving cars and voice activated watches. As one who appreciates technology, I couldn’t be happier to see the pace of change and I admire Samsung’s mantra that “After all these years, the next big thing is here.”
In reading Cecily Sommers‘ book, Think Like a Futurist, I walked away convinced that looking ahead is actually a competence, and each of us has the ability to conquer it by implementing Cecily’s thinking technique. During our conversation, she walks you through the process.