One of the great misconceptions about leadership is the notion that leaders lead and managers manage. I’ve always wondered how one can do one without the other. How can I ask my team to blaze new trials without first telling them why? How can I attract the brightest talent without getting them to buy into a future that doesn’t yet exist? And most importantly, how can I convince my customers to do business with us without first being clear on how we’ll improve their lives? These aren’t questions necessarily reserved for a leader or a manager, they’re simply questions that every business must answer in order to get consistent results. Needless to say, this is muddy territory, but the one thing we know for sure is that the world’s most admired businesses excel at both. Elizabeth Haas Edershiem has been on the forefront of organizational behavior for over 30 years, and what she has to say about this topic might surprise you —–