We’re all in sales; some of us just happen to do it a bit more naturally than others. And, ironically enough, the most admired salespeople in the world are the ones who never appear to be selling at all. They consistently achieve superior results because they live with the singular focus of improving the lives of those they most serve. Daniel Pink would call that Attunement – ‘understanding another person’s perspective, getting inside his head, and seeing the world through his eyes’. In his latest book – To Sell is Human – Dan unveils the modern sales framework, and its the opposite of what you’ve taught – here’s why…