By now, most of us would agree that our cumulative actions online certainly parallel our behavior offline. Increasingly, potential employers, retailers and even our most trusted relationships are turning to social media to scrutinize our actions, examine our patterns, and peak at our network, all in an effort to predict our behavior. Access to this data is of course available to all of us, but understanding how to make sense of it is what distinguishes those at the very top. In her book – Analyzing the Social Web – University of Maryland professor, Jennifer Golbeck unpacks the data to help you answer this key question.
