My greatest calling in life is to contribute to the success of entrepreneurs, and one of my guiding principles has always been to ignore my competition. I’ve always felt that when you’re creating an evolving business, one of the great distractions is to pay attention to what others are doing. Instead, your focus should be on the uniqueness that only YOU can provide. That’s what drew me to Sarah Petty and Erin Verbeck. Their philosophy about “being boutique” is a mindset that inspires entrepreneurs to let their uniqueness become their greatest competitive advantage. Here’s how Sarah has turned a photography studio into a highly successful “boutique” business……
