How Coolhaus Changed the Ice Cream World

Natasha Case

with Natasha Case

Co-founder & CEO of Coolhaus & Host of the Start to Sale podcast

How Coolhaus Changed the Ice Cream World

How Coolhaus Changed the Ice Cream World 1200 1193 33Voices

Natasha and Jenna walk through Coolhaus’ journey from their first viral hits at Coachella to becoming a beloved brand sold in over 5,000 retailers internationally.

Learning Points

  • Why you should say yes to all media opportunities, no matter how small; “Always give everyone an equal chance.” 
  • Letting your audience choose you, how that manifests at Coolhaus, and tips to cater to vastly different demographics
  • How to harness social media to communicate with and understand your consumers; “Put your pride aside and just listen.”
  • Each step of the scaling process – From Coolhaus’ second truck to being sold internationally in places like Bahrain and Qatar
  • Navigating the grocery world, Coolhaus’ first 100 stores, and deciding the right markets to expand to today
  • Natasha’s efforts building the Coolhaus sales team; “If the sales aren’t happening it’s not a business it’s a hobby.”