Natasha and Jenna walk through Coolhaus’ journey from their first viral hits at Coachella to becoming a beloved brand sold in over 5,000 retailers internationally.
- Why you should say yes to all media opportunities, no matter how small; “Always give everyone an equal chance.”
- Letting your audience choose you, how that manifests at Coolhaus, and tips to cater to vastly different demographics
- How to harness social media to communicate with and understand your consumers; “Put your pride aside and just listen.”
- Each step of the scaling process – From Coolhaus’ second truck to being sold internationally in places like Bahrain and Qatar
- Navigating the grocery world, Coolhaus’ first 100 stores, and deciding the right markets to expand to today
- Natasha’s efforts building the Coolhaus sales team; “If the sales aren’t happening it’s not a business it’s a hobby.”