Galyn, Christina, and Jenna discuss the values shaping Primary’s mediagenic marketing campaigns, why they invested in a creative department from day one, and how they evaluate and implement customer feedback.
Learning Points
- How to create a brand that becomes a canvas for your customers
- The inspiration behind Primary’s creative Halloween ads
- The power of marketing on Facebook and how to harness the dialogue on social media
- Why you should build your creative department from day one
- How to craft an authentic and inviting brand voice
- How to evaluate and implement customer feedback
- The questions the Primary team asks before designing a new product
- The value of discussing projects that you aren’t going to pursue
- Why staying true to your mission and being open aren’t mutually exclusive
- When it’s time to divide and conquer with your co-founder and how to navigate the shift