Jacq and Jenna discuss the make it or break it obstacles STATE’s overcome to build the brand loved by Beyonce, Jessica Alba, and President Obama.
Learning Points
- The genesis of STATE Bags and how Camp Power revealed an opportunity to support children by equipping them with a backpack that inspires them to beat the statistics
- Jacq and Scot’s critical realization that missions don’t sell products and how they reframed their business model to scale STATE
- When, how, and who to ask for help when you’re launching your business and as well as how to interpret their advice
- The day Scot’s STATE Bag ripped, two weeks after the company launched, and why the team recalled their first collection
- How to internally and externally manage a product crisis; Transparency and ownership are key to retaining your customers
- Inside STATE’s rebrand and how to make people fall in love with your company
- How the team overcame design and manufacturing challenges during the rebrand, triumphing mere days before launching their partnership with Beyonce
- Developing thick skin as an entrepreneur; “There’s more involved in this moment than the moment you’re in.”