Mike shares the evolution of Fatherly, the brand’s partnerships with Spotify and The United Nations, as well as the importance of cultivating self-awareness.
Fatherly’s core principle that “content needs to be specifically useful but generally interesting”
How to approach partnerships like a broker, focusing on both your audience and marketing efforts
Inside Fatherly’s partnerships with Spotify and The United Nations
The evolution of long-term campaigns and how to scale your partnerships
How to manage your psychology as a founder
Mike’s cross country biking trip and the core lessons he learned riding 5,000 miles