The Future of Content and Commerce

Michael Rothman

with Michael Rothman

Co-founder and CEO of Fatherly

The Future of Content and Commerce

The Future of Content and Commerce 400 400 33Voices

Mike shares the evolution of Fatherly, the brand’s partnerships with Spotify and The United Nations, as well as the importance of cultivating self-awareness.

Learning Points

  • Fatherly’s core principle that “content needs to be specifically useful but generally interesting”

  • How to approach partnerships like a broker, focusing on both your audience and marketing efforts

  • Inside Fatherly’s partnerships with Spotify and The United Nations

  • The evolution of long-term campaigns and how to scale your partnerships

  • How to manage your psychology as a founder

  • Mike’s cross country biking trip and the core lessons he learned riding 5,000 miles