Moe and Nathalie discuss the latest developments, cutting edge techniques and fascinating insights that lead to online success.
The Secrets That Make Us Click
In December, 2005 Saatchi & Saatchi Worldwide CEO, Kevin Roberts released the first of three books with the theme – Lovemarks: The future beyond brands. In it he was the first to define Mystery, Sensuality and Intimacy as the three most important characteristics of an irresistible brand.
Mystery heightens our emotional curiosity – its what draws together stories, metaphors, dreams and symbols; and where the past, present and future become one. Sensuality is how we experience the world – its what keeps our five senses on constant alert for new moments that lift us, transport us and create unforgettable memories. And, Intimacy is the conviction we have for a brand – it’s the empathy, commitment and passion that creates ‘loyalty beyond reason.‘ It’s no wonder you’re greeted by the perfume & cosmetics counter when you walk into a luxury retail store.
In the digital world, the same rules apply and it’s the reason why The Web Psychologist, Nathalie Nahai reinforces why increasing your online influence is as much science as it is art. In her engaging book – Webs of Influence: The Psychology of Online Persuasion – Nathalie shares these three secrets to online influence/