Aaron Shapiro

Aaron Shapiro

with Aaron Shapiro

CEO of HUGE, Author, Technology entrepreneur

Aaron Shapiro

Aaron Shapiro 1200 1200 33Voices

33voices interviews Aaron Shapiro

It’s about the user

Innovation is not a word that you often hear in the board rooms of Financial Service Companies; yet if you’ve seen Allstate’s latest TV spot, you get a glimpse of the future.  Allstate is building user advocacy by offering a free lifetime membership in the ‘Good Hands Roadside Assistance’ program; whether or not you’re a customer.  This brilliant tactic clearly demonstrates Huge CEO, Aaron Shaprio’s fundamental belief that ‘the most successful companies drive sales by focusing on users instead of justcustomers.’  Google and Facebook do it and Aaron will give you the strategies to build the infrastructure .