Moe and Karen discuss the five-step system to reinvent your personal brand.
Building Your Personal Brand
Peyton Manning just endured the most humiliating defeat of his professional career, losing to the Seattle Seahawks 43-8 in Super Bowl XLVIII. While this came as a shock to many, it was an open invitation for the naysayers to chime in; especially on social media. Some reiterated why he can’t win the big games, others called him a ‘choke-artist’, and a ‘cheater’; still the future Hall of Fame quarterback responded the only way he knew how when one particular reporter used the word ‘embarrassing’ to describe his performance – “It’s not embarrassing at all” he said, “I never use that word. There are a lot of professional football players in that locker room who put a lot of hard work and effort into being here and playing in that game. The word ‘embarrassing is an insulting word, to tell you the truth.”
Manning’s name transcends football – it’s first and foremost a business with a leader at the helm who embodies the character and class that you’d want your son to emulate. Manning isn’t the go-to pitchman for Papa John’s pizza, Buick, DirectTV and Gatorade because he’s a remarkable football player, that would be much too costly. Instead, he’s the NFL’s top product endorser because he’s liked, trusted, and always true to his identity. He’s built the kind of personal brand that stands the test of time and one that demonstrates the five principles outlined in Karen Kang’s work – Branding Pays. It starts with rethinking how you’re positioning yourself.