Moe and Bill discuss how to get your message across and get what you want with pitch perfect communication.
Delivering the Perfect Pitch
When Matthew McConaughey took the stage to accept the 2013 best-actor Oscar for his role in – Dallas Buyers Club – he delivered one of the more memorable acceptance speeches in recent Oscars history. In slightly under four minutes, he looked the world in the eye, expressed his heartfelt gratitude, acknowledged his family and fellow nominees, and left us with a personal story that will forever ring in our ears. “There are three things to my account that I need each day” he said, “one of them is something to look up to, another is something to look forward to and another is someone to chase…..”
Being an actor, many are probably thinking that he’s got an unfair advantage; still, when the spotlight is on, it’s not uncommon for your emotions to get the best of you. McConaughey, however, handled it with class and dignity, and in the process reinforced why it’s so important, when giving a speech, to be brief, be sincere, and to be seated. In his superb book – Pitch Perfect: How to Say It Right the First Time, Ever Time – Renowned media coach, Bill McGowan will refer to that as The Pasta-Sauce Principle; and here’s how he’ll help you capture the essence of your message.