33voices, interviews Whitney Keyes, Forbes expert andprofessor of strategic communications.
Amp Up Your Marketing
Amp up your marketing
Understanding your customer is always a key to developing an effective marketing campaign. Far too many times, I find myself watching a TV spot or reading an ad copy and wondering what planet that came from. I see much more bad than good marketing and it’s very rare that I see something that stands out. Never before has there been so much available to help us amp our marketing efforts, but perhaps that’s the great irony. In her latest book – Propel – Whitney Keyes, draws on 20 years of marketing experience with brands like Microsoft, to provide a smarter approach to capturing attention. Here’s why it has to start with a sound strategy…..