Drunk Tank Pink

Adam Alter

with Adam Alter

Professor of marketing and psychology at NYU's Stern School of Business.

Drunk Tank Pink

Drunk Tank Pink 1125 924 33Voices

33voices interviews Adam Alter, author of Drunk Tank Pink.

Drunk Tank Pink

Adam Alter’s book, Drunk Tank Pink, is highly engaging and starts an important conversation about the subtleties that we tend to ignore; but in the end, truly shape our thinking and behavior.  As the title implies, colors, for example, certainly influence our judgment – when we have an important meeting, we’re likely to wear black or blue; when it’s romance we’re after, it’s almost always red, and if we’re seeking a sense of calmness, it’s most likely green.  

Too often, those decisions are made in the subconscious, but I couldn’t help but think of TNT’s Craig Sager who’s consciously grabbing our attention with his outrageous attire.  I recently stumbled upon a blog completely dedicated to Craig’s suits – http://craigsagerssuits.tumblr.com/ – and if you quickly scan it, you’ll understand why Craig’s rise to the top is no accident.  Another important lesson you’ll learn from Adam is how nature can dramatically shape your destiny, starting with your environment – Here’s what you should avoid —