33voices, interviews Paul Rand, author of Highly Recommended.
The highest compliment that any business can receive is to be referred, or as Paul M. Rand suggests, Highly Recommended. Regardless of the size and scope of your business, a referral is a sign of trust and a strong indicator that you’ve delivered on your value proposition. There’s no shortage of gimmicks and incentives being offered today to motivate consumers to recommend their friends or like a brand, but that’s hardly a winning strategy.
Rarely do you see an enduring brand buying consumer advocacy; instead they just live their values and deliver on their promises. In the end, they know that the lifetime value of a loyal consumer is infinitely greater; and it’s often the story they craft that gets people talking; here’s how they do it…..