Harnessing the Power of Word of Mouth and Social Media

Paul Rand

with Paul Rand

President and CEO of Zocalo Group Marketing Agency

Harnessing the Power of Word of Mouth and Social Media

Harnessing the Power of Word of Mouth and Social Media 260 350 33Voices

33voices, interviews Paul Rand, author of Highly Recommended.

Highly Recommended

The highest compliment that any business can receive is to be referred, or as Paul M. Rand suggests, Highly Recommended.  Regardless of the size and scope of your business, a referral is a sign of trust and a strong indicator that you’ve delivered on your value proposition.   There’s no shortage of gimmicks and incentives being offered today to motivate consumers to recommend their friends or like a brand, but that’s hardly a winning strategy.  

Rarely do you see an enduring brand buying consumer advocacy; instead they just live their values and deliver on their promises.  In the end, they know that the lifetime value of a loyal consumer is infinitely greater; and it’s often the story they craft that gets people talking; here’s how they do it…..