Instant Coaching for Any Goal

Tony Stubblebine

with Tony Stubblebine

Founder of (formerly Lift)

Instant Coaching for Any Goal

Instant Coaching for Any Goal 640 424 33Voices

Moe and Tony Stubblebine catch up to talk about the evolution of (formerly Lift), the secrets of elite performance, how to become superhuman, and how to run a great business.

Better Never Stops

Each startup pivots its way to success; from the early days of Hewlett-Packard and IBM to the modern day Twitter and Instagram, no company ever endures without constant change and reinvention.  Eighteen month ago when I spoke with Tony Stubblebine, he and his team had just launched the goal-setting app Lift, to make ‘a giant impact on human potential through positive support.’ While they’ve helped millions of people achieve a variety of goals, Stubblebine discovered that the more challenging goals require more than just community support: they call for the wisdom of an accomplished coach.  As such, Lift App was rebranded as in January, 2015 to better endorse that grander mission.

When Winston Churchill said, “To improve is to change; to be perfect is to change often,” he was anchoring us with the belief that better never stops.  I got that sense in reconnecting with Tony about the future of

Here’s what we discuss:

  • The decision to pivot – what went into it?
  • Dealing with the emotion to change course — especially with the team
  • What he learned about goal setting & habits from the millions of impressions logged on Lift App
  • What should we expect from a coach on
  • What not to expect from a coach
  • Getting the most out of my coaching experience
  • Modern productivity hacks