Moe Abdou interviews author Michael Rosenbaum.
Six Tires And No Plan
Entrepreneurs see what others don’t. In January, 1960 Bruce Halle, had no job, a family to support, and there was no plan. He did, however, have six tires that he could sell to pay the rent. At that time, Bruce had a vision that if he could sell tires at a discount, he’d be able to attract customers; more importantly, if he was able to provide superb service, most would come back. Today, 52 years later, Discount Tires is the largest independent tire dealer in the U.S., with over 800 stores that grossed over three billion dollars in revenue in 2011. Author Michael Rosenbaum, gives us a behind the scenes look at this inspirational leader that almost none of us know….