Moe chats with Alex Taub and Ellen DaSilva about everything you need to know about business development, partnerships and making deals that matter.
The Four Golden Rules of Strategic Partnerships
I’ve always been a big fan of strategic partnerships; particularly those that fill ‘structural holes.’ Like you, I’ve experienced more bad than good with such relationships; still those appropriately positioned always seem to leave me better off. While there are many attributes to a successful partnership; those most likely to succeed will be cemented with an abundance of unconditional trust, shared value, and inevitability, a sense of humility. For an emerging business, the right partner will not only lend credibility and expertise; more often, they will propel you forward much faster.
In the timely release of, Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals That Matter, SocialRank cofounder, Alex Taub and Twitter’s Ellen DaSilva remind us that while the human component within a partnership must never be ignored; it’s these Four Golden Rules that will determine it’s ultimate success.