Changing the Way Startups Approach PR

Chase and Jenna chat with Conrad to discuss how Publicize is reducing the risk startups have with PR

Resources from the Interview

• The tech reporter contact list (with emails, etc.) that Conrad’s company spent 100 hours creating.
• Publicize.co’s Free Beginner’s Guide to PR.
• The exact email Conrad sent that got one of his companies featured on TechCrunch:

Hi Anthony, 

I hope all is well. This is Conrad Egusa (I had contributed articles to VentureBeat back in the day). I am emailing to see if you would be interested in an exclusive for a venture I am launching. Having an article on TechCrunch would mean the world, not only to the team, but also to the city of Medellin.

I recently raised funding to start a coworking space/entrepreneurial center in the heart of Medellin, Colombia, because I believe the city will become the Silicon Valley of Latin America. Medellin was recently nominated as one of the top 25 most innovative cities in the world (WSJ link here). Sao Paulo was the only other Latin American city nominated.

The space is called ESPACIO, www.espacio.co. To help make this a success, we received a grant from .CO (they are responsible for the worldwide .co URLS), and we are partnering with The Founder Institute and the Colombian government.

ESPACIO will be more than an office, it will be a community for entrepreneurs. I grew up in Silicon Valley and New York, but even having had spent time there, I have decided to stay in Medellin because I see so much potential in this city – I hope you may have seen some of the activity in Latin America at the last TechCrunch Disrupt Conference. At the space we have a number of Startup Chile companies and businesses from Argentina, as many of these companies are moving to Colombia.

About my background, I had earlier founded an angel-investor backed startup in Silicon Valley, and I am a Mentor at The Founder Institute. 

I have attached a press release to this email, and if you are interested, I would love to follow up  with images of the space and more information. The new website with pictures will be online on Sunday night, and a potential article could be published at any time you would like. I have not spoken to any other publications – it’s hard for me to emphasize how much we would love to be on TechCrunch. 

Thanks again for your time and energy.